{ With my arms full of beautiful clothes wandering around the store }
In August last year we had the most amazing vacation in North America. It was filled with adventures, seeing old friends and hanging out with new ones. We we invited to a beautiful wedding, experienced the most stunning nature and of course I managed to squeeze in some eco fashion shopping.
As soon as I knew we were going to Los Angeles, I knew I wanted to visit one of my favourite brands; Reformation (read the brandfeature here). I already have this winter coat from them, which I still love and have worn daily this winter. I check out their webshop regularly, but never buy anything – hello taxes, so I was excited to see more of their clothes in real life. Reformation’s flagship store on Melrose Ave did not disappoint. The interior was elegant and everything looked high end, and while their clothes do not come cheap, the prices are fair. The store was really busy while we were there and although I’m sure not everyone was there because of the brand’s sustainable profile, the succes of the brand proves to me that it is possible to care about the planet and still look good.
I could have filled my suitcase with new flowy dresses, but I managed to limit myself to a beautiful navy sweater made from recycled cotton and polyester, which has been perfect for the cold Scandinavian winter.
If you’re ever in the neighbourhood the address is: 8253 Melrose Ave, Los Angeles, CA 90048, USA
Or you can check them out online.
Reformation also opened a pop up shop in London in November last year where I got this amazing sweater.
