Sustainability is essentially about choices.

Whenever we choose to buy a new garment, wash a cherished one, repair an old one or sell something we no longer want, we are making choices about our impacts on the world. Most of the time there will never be a black and white/ right or wrong choice. Often it will be made out of beliefs, convenience, likes or dislikes.

Sustainability on this blog will always be about my choices; my beliefs, my likes and my dislikes – it is personal, just as fashion always should be.

Always, always remember; sustainable fashion is not sustainable if it is not fashionable. Never buy anything you don’t really love, just because it is ‘sustainable’.

First and foremost sustainable fashion is about building a wardrobe that includes garments you love and which suits you and your lifestyle.