World Recycling Week

A couple a weeks ago I came across the news that H&M was going to launch a World Recycling Week during which they would focus on collecting old garments in all of their stores and had set a goal of collection 1,000 tons of textile waste, they teamed up with M.I.A who made an exclusive music video for the launch – and to be honest I really liked the idea, even if I thought teaming up with M.I.A was just a marketing stunt, I do understand that it might take something like that to engage consumers. Continue Reading →