About

This is a blog about how sustainable, conscious fashion can and should be the new norm in fashion. It is here because I LOVE fashion! I love the magic that surrounds the fashion industry. I love how you can express yourself through the clothes you wear. I love how identities are created by the use of garments and how we identify ourselves with others – sometimes just by looking at each other.

What I don’t love is how fashion garments are often produced under horrible working conditions. And the speed with which it changes seems absolutely unnecessary. For someone who loves to go shopping and who gets a kick out of finding that special new piece that’s just going to make my wardrobe perfect (at least for a while), realizing how the industry actually works and what our consumption does to people and the planet was horrible. I want this to change. Do you?