Eco Fashion Shopping: The Keep, London

Eco Fashion Shopping: The Keep Boutique, London

{ The Keep Boutique in Brixton Village, London }

It might just be because I’m constantly looking for it, but there really do seem to be a lot of eco fashion shopping opportunities popping up these days, especially online, which is great, but I always prefer to be able to see, touch and try on the clothes before I buy it. Having moved back to London gives me quite a lot of opportunities to do so, and last week I dropped by The Keep Boutique in Brixton Village. Although the store opened in 2012 both The Keep and Brixton Village were new to me and both where amazing.

Eco Fashion Shopping: The Keep Boutique, London

{ Absolutely loved the interior }

According to their website The Keep Boutique is “a curated selection of ethical fashion. Brands with integrity. Clothes to keep” and their central mission is “to seek out and promote fashion brands with true integrity, whilst carefully curating the selection to ensure style comes first.” It sounded very promising and since they also have a web shop, I checked out before going, my expectations were high.

Luckily, I wasn’t disappointed. The store was light and airy, and filled with beautiful clothes and accessories. All ethically made. And Kate, the owner, was just the sweetest most welcoming woman.

Eco Fashion Shopping: The Keep Boutique, London

{ Love the mix of the wooden clothes racks, the concrete floor and the crispy white walls }

Eco Fashion Shopping: The Keep Boutique, London

{ The Keep stock some of my favourite eco fashion brands such as ArmedAngels and Komodo }


If you’re ever in the neighbourhood the address is: The Keep Boutique, 32/33 Brixton Village Coldharbour Lane, London SW9 8PR, United Kingdom

Or you can check them out online


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Hella Lynggaard

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