H&M conscious exclusive 2016

conscious exclusive 2016

{ My favourite from this years collection } 

Today H&M is launching their yearly conscious exclusive collection. I’ve always loved the concept and have previously bought a dress I’ve worn for several weddings. This year I’m contemplating whether I should buy this one, reuse the one I already own or invest in a dress from a smaller brand / independent designer – because even though I love this concept and the fact that H&M helps create awareness about sustainable fashion they are still a fast fashion company, which I don’t think will ever be truly sustainable. 

About the collection H&M says: “The 2016 Conscious Exclusive Collection effortlessly merges a sense of history with modernity. Launched to coincide with the opening of the exhibition Fashion Forward – 300 years of Fashion at the Musée des Arts Décoratifs, to which it pays homage, the collection conveys an idea of painterly and sophisticated elegance. Julia Restoin Roitfeld is the face of the campaign”

The collection launches in selected stores and online today. See more and buy the collection here.

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Hella Lynggaard


  1. I think it’s very fancy this year – I miss the years when they also did a conscious collection for everyday wear. But am still attracted to a few pieces.

    • But they always have a lot of options labelled with the conscious tag don’t they? So I actually really like that the exclusive collection is a bit fancier 🙂

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